Our sellers powered a record-breaking holiday kickoff. Thank you!
This Black Friday and Cyber Monday, Walmart Marketplace took center stage, driven by the innovation, agility, and exceptional assortment from our seller community. Thanks to you, millions of customers discovered new favorites, unlocked incredible deals, and kicked off the holiday season with confidence.
To all our sellers: thank you. You helped deliver the fastest, highest-performing event in Marketplace history, and we are only gaining momentum as we head into the final weeks of the holiday season.
Marketplace momentum leads the way
Customers searching for trending gifts, premium products, and standout value turned to Walmart Marketplace throughout Black Friday and Cyber Monday. Together, we delivered:
- A single-day conversion record, with high-demand items like bicycles, vacuums, and collectibles flying off our virtual shelves.
- Walmart Fulfillment Services (WFS) surpassed its first full year of GMV in a single day on Black Friday.
- WFS is shipping 80% more two-day items and 250% more next day items than last year from the holiday shopping period just before Thanksgiving through Cyber Monday.
A marketplace built for retail’s biggest moment
This holiday weekend, retail’s biggest moment, Marketplace sellers delivered an assortment that came to play and won big with our customers.
The depth and range of products and well-loved brands ensured every customer found exactly what they needed: premium tech, collectibles, home upgrades, auto accessories, fashion favorites, baby and pet essentials, and so much more. You brought the breadth, the value, and the excitement customers expect during peak holiday shopping, and the results showed it.
Marketplace felt bigger, broader, and more dynamic than ever because you brought your best.
Cross-category customer demand shows the strength of Marketplace
Customers jumped on deals across every corner of our Marketplace, from premium tech like PlayStation 5 consoles, 3D printers, and restored Apple iPhones to home essentials such as hybrid mattresses and luxe sheet sets. Collectibles were standouts too, with Pokémon trading card sets and Labubu figures among the hottest grabs. Shoppers upgraded their spaces with Dyson vacuums and multi-stylers while fashion-seekers picked up Michael Kors and PrettyGarden favorites . These cross-category bestsellers highlight how diverse and dynamic our Marketplace has become during the biggest retail moment of the year.
More opportunities ahead
Cyber Monday deals continue through December 7, and fresh savings roll out all month long, creating more opportunities for Marketplace sellers to capture last-minute gifting demand.
Thank you again for your exceptional execution during the biggest shopping moments of the year. We are growing together and delighting millions of customers along the way.
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