NO FEES, JUST FUN
Sell your Toys referral fee free this holiday season!
Plus, save on Pet referral fees
Not selling on Walmart Marketplace yet? Join now
*The Seasonal Favorites dashboard is only visible to sellers with Toy or Pet items that are in good standing.
Want to boost your sales and
maximize holiday success?
Now’s your chance to get rewarded for delivering the items customers want most this season quickly and priced competitively.
Through January 31, 2026, save big when you sell items in these categories:
Offer requirements:
Seasonal Favorites
| Item type | Pricing requirement | Shipping requirement | Advertising requirement | Referral fee disount |
|---|---|---|---|---|
| Any Toy item | Offer item at a competitive price | Fulfill item through WFS or on your own in three days or less | Boost item discoverability with Walmart Connect | 100% off |
| Any Pet item | 50% off |
Offer requirements:
Seasonal Favorites
- Pricing requirement: Offer item at a competitive price
- Shipping requirement: Fulfill item through WFS or on your own in three days or less
- Advertising requirement: Boost item discoverability with Walmart Connect
- Referral fee discount: 100% off
- Pricing requirement: Offer item at a competitive price
- Shipping requirement: Fulfill item through WFS or on your own in three days or less
- Advertising requirement: Boost item discoverability with Walmart Connect
- Referral fee discount: 50% off
giftable picks
Enjoy zero referral fees on Toys and 50% off referral fees on Pet items
To unlock this offer:
- List items in the Toy and/or Pet categories.
- Win over customers with irresistible prices.
Meet or beat the winning Buy Box price on Walmart.com.
Tip: Our Repricer tool can help keep offers competitive. - Delight shoppers with reliable and speedy delivery.
Fulfill in three days or less on your own or let Walmart Fulfillment Services (WFS) handle the picking, packing, and shipping for you. - Spotlight your products and expand your audience.
Invest 4% or more of your category sales GMV in Walmart Connect to reach shoppers via Sponsored Search, Brand Shops, and more.
hot-ticket items
Up to 100% off referral fees
on Customer Favorites
Get rewarded for listing new and/or optimizing our most
popular, best-selling items and brands in your category.
hot-ticket items
Up to 100% off referral fees
on Customer Favorites
Get rewarded for listing new and/or optimizing our most popular, best-selling items and brands in your category.
Offer requirements:
Customer Favorites
| Item type | Pricing requirement | Shipping requirement | Referral fee disount |
|---|---|---|---|
| Any new Customer Favorite item | Offer item at a competitive price | N/A | 30% off |
| Any new or existing Customer Favorite item (excluding Toys) | Fulfill item on your own in three days via shipping template | 50% off | |
| Fulfill item through WFS or on your own in two days or less | 100% off |
Offer requirements:
Customer Favorites
- Pricing requirement: Offer item at a competitive price
- Shipping requirement: N/A
- Referral fee discount: 30% off
- Pricing requirement: Offer item at a competitive price
- Shipping requirement:
- Fulfill item on your own in three days via shipping template
- Referral fee discount: 50% off
- Fulfill item through WFS or on your own in two days or less
- Referral fee discount: 100% off
- Fulfill item on your own in three days via shipping template
Get tips and tricks on unlocking these offers
Additional terms apply: Referral fee reductions available for eligible Toy (100% off ) and Pet Supply (50% off) items from 8/31/25–1/31/26.
Must maintain competitive pricing, fast shipping, and meet performance standards to qualify. See full terms and conditions for details.
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