Unlock your Marketplace potential
Boost visibility
Offers with Pro Seller status stand out among competing listings.
Build trust
The badge lets customers know you consistently provide a great shopping experience.
Drive conversion
Pro Sellers have 1.7x the conversion of the average Marketplace seller.*
Enjoy rewards
Your benefits increase as you grow your business.
*Walmart first-party data Feb. 1, 2025 – Apr. 30, 2025, comparing Pro Sellers with rest of Walmart Marketplace. Past results do not guarantee future performance.
Case studies
See how sellers like you are leveling up
Updated eligibility criteria
| Metric | Rising Seller | Advanced Seller | Pro Seller |
|---|---|---|---|
| On-time delivery rate* | ≥90% | ≥92.5% | ≥95% |
| Cancellation rate* | ≤2.5% | ≤2.0% | ≤1.5% |
| Seller responsiveness rate* | ≥90% | ≥92.5% | ≥95% |
| Shipping speed score* | ≥5% | ≥25% | ≥50% |
| Content quality score | ≥65% | ≥70% | ≥75% |
| NEW Price competitiveness score | ≥65% |
≥70% |
≥75% |
Orders received | More than 100 orders in the past 90 days | Active days | Active for at least 90 days | Policy compliance | In compliance with all Marketplace policies |
*Using Walmart Fulfillment Services can help you meet this requirement.
New program benefits
| Benefit | Rising Seller | Advanced Seller | Pro Seller |
|---|---|---|---|
| Pro Seller Badge |  |
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| Search Engine Marketing (SEM) credit | |
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| Pro Listings | 5% referral-fee discount on qualified listings | 10% referral-fee discount on qualified listings | |
| Attractive Walmart Capital terms for eligible sellers |  |
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| Post-Purchase Reviews credit | |
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| Ship with Walmart discount | |
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| Faster payouts | |
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Learn how
Visit Seller Academy
Find out how you can increase your chances of earning the Pro Seller Badge, check your status, and improve specific metrics.
Find out more about the Pro Seller program and get answers to FAQ
Discover how you can earn referral-fee discounts with Pro Listings
*Walmart reserves the right to include or exclude sellers into the Pro Seller program at any time. Walmart reserves the right to verify eligibility, recalculate, or reassess the incentive benefits earned by the Seller under the Pro Seller program at its sole discretion. Walmart shall not be held liable for any errors or miscalculations that may occur in the process. In the event that Walmart determines that the Seller has received Pro Seller benefits that they were not eligible for or did not earn, Walmart may, at its discretion, offset such amounts from the Seller’s account without prior notice.
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