Add more reviews to your listings to gain trust and establish credibility.
Log in to Seller Center, click on Growth > Review Accelerator > Post-Purchase Reviews
Strengthen your catalog’s appeal with impactful reviews
Get started in just a few clicks
Select the eligible items you want to enroll.
Set a target number of 5–20 reviews.
Choose an incentive from $5–$25 or 25% of the item price—whichever is lower.
Enroll items.
There’s no commitment necessary
If you change your mind, you can unenroll an item at any time.
Leverage impactful insights
Reviews can tell you what’s working and what needs improving.
Remember to check back often—eligible items are refreshed by Wednesday of each week.
How it works
- After a customer purchases your enrolled item on Walmart.com, they‘ll be asked to share feedback for a small incentive.*
- Each eligible item enrolled in the Post-Purchase Reviews program is charged a $5 service fee per review.
- The Cost Per Review column of the dashboard shows your total cost per review, which is the sum of the incentive amount and the service fee.
- You‘re only charged for the target number of reviews per participating item.
*Incentives are only disclosed after a customer has made a purchase. All reviews collected from the program will be badged as Incentivized Review. Walmart will not entertain any request to modify or remove any item reviews unless it is in violation of the Walmart UGC/Ratings and Review Policies. Pricing and eligibility requirements can change at any time.
Frequently asked questions
Yes, the cost per incentivized review is the sum of a $5 service fee plus the customer incentive amount. The minimum incentive amount per review is $5. The maximum incentive amount is either 25% of the item’s current price or $25, whichever is lower.
For example:
- If the item’s retail price is $32, the incentive can be $5–$8.
- If the item’s retail price is $500, the incentive can be $5–$25.
Walmart determines eligibility based on a proprietary algorithm that considers various factors, including published status, review count, and projected demand. If multiple items in your catalog are eligible, we prioritize them in descending order of confidence based on the algorithm.
It’s possible that your published catalog doesn’t have any items that meet our criteria for the program. The list of eligible items is refreshed by Wednesday of each week.
We cannot override the criteria to make items eligible. Item eligibility is determined by a proprietary algorithm.
Yes. All customers invited to leave reviews through Post-Purchase Reviews are Verified Purchasers, meaning Walmart has verified they have purchased the participating item. Also, incentives are only disclosed to customers after they make a purchase.
Walmart will not modify or remove a review unless it meets the guidelines for removal. See our Request to remove a review article for more information.
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